BY JESSICA DaMASSA

Roberto Ascione, CEO of European marketing and innovation consultancy, Healthware Group, and Chairman of Europe’s premier digital health conference, Frontiers Health, literally has a front-row seat to all the happenings in Europe’s scaling digital health, digital therapeutics, and telehealth markets.

With juuuust enough time for American investors and innovators to snag their own ticket for a seat at Frontiers Health in Milan on October 20-21, 2022, we check in with Roberto to see if European health tech startups are fairing any better than their US-based counterparts, if EU-based investors are just as flush with funding as they have been through the pandemic, and if enthusiasm is still high for virtual care and digital health among government healthcare organizations, their health systems, and their patients.

Europe is NOT the same market as the US, and Roberto details some notable differences in the state-of-play and top-of-mind issues facing health tech across the pond. Many of these topics will take center stage at Frontiers Health, including some important governance conversations around digital therapeutics. For the gossip on what’s happening in health tech in Europe, check out this interview and for more on what’s on the agenda at Frontiers (which can be attended virtually for those averse to Milan ) head on over to www.frontiers.health.